Eventually, content focused on any area plateaus and becomes repetitive, unimpressive and ineffective. The initial freshness of a topic wears off, and marketers are forced to deliver commonplace posts that reiterate widely-known information and don't really solve readers' problems. Few content creators truly address this problem by creating fresh and beneficial content based on new data, while most others simply recycle and rehash existing information to keep up with content demand. With AI, marketers can satisfy the content demand, create hyper-personalized content and ensure targeted delivery. Here's a summary of 5 such ways in which AI will redefine content creation and delivery.

SDL, a leader in the global content creation, management, translation and delivery, announced its Five Future States of Content, a series of disruptive content trends for brands to watch in 2018. With content at the heart of every customer journey, SDL predicts content will hit a new dimension of organizational importance, with Artificial Intelligence (AI) and Machine Learning (ML) playing a leading role in automating the content creation, translation, organization and delivery. Peggy Chen, CMO at SDL, said, "Content that creates itself, organizes itself, and scales globally with ease all sounds like the stuff of imagination. But the rules of content and marketing are changing in 2018, and the emergence of new AI and Machine Learning technologies are powering this seismic shift. Smart companies know that this is the future they must prepare for if they're going to thrive in the years ahead."